I’ve been here already. Please take me to the offers! <CLICK>
Ever wish you had a fairy godmother to answer your questions? For your project? And your content?
Dreams do come true.
Janel offers one-on-one coaching with a pinch of bibbidi bobbidi boo to help you transform your story into hope.
As writers and content creators who heard storytelling is the hip new way to build your audience, it’s not as easy as picking five pivotal moments in your life and sharing them. For those of us who are train-dodging lemonade experts, nothing is ever that simple. We are women who navigate new flavors of fresh hell on a regular basis. Deep down we know crushed dreams and disappointments are rarely the result of mere coincidence or bad timing. It’s oh so much more.
For those of us who feel like we’ve lived a thousand lives, picking a niche and defining our message isn’t as simple as the three-step formula many coaches and courses teach. I have no idea how many times I’ve done that exercise, only to give up and do it my way out of sheer frustration. In the end, I found there are actually about fourteen layers to work through before you’re ready to begin thinking about a niche.
If you have the heart to tell your story, share what you survived, and how you managed IT—whatever IT might be—I’m here to teach you how to uncover the hidden details that crushed your soul and started it all. Then I'll hand you the tools to put the shards of your life back together in a way that supports others—and transforms your own life in the process. With a sprinkle of real-life fairy dust and guidance from a someone in the trenches, we can make magic.
The Reality of Broken Dreams
As little girls, many of us believed the fairy tales. We dreamed of handsome princes and Happily Ever After as we waited for true love’s kiss. What we ended up with was frustrations, frogs, skeletons, scars, tear-stains, disappointment, clutter, confusion, and the nagging feeling we were missing something.
Instead of the happiness we were promised if only we believed in ourselves and followed our dreams, life kicked at us. It hurt in ways no one talked about. Then we found out we were betrayed by those who claimed to love us. Others shamed us for who we are or our vision. As a result, we made a few choices that didn’t turn out well because we didn’t know what else to do. Now, the carnage haunts us in one way or another.
Some of us refuse to give up. We get back on our feet every time and continue to fight our way to freedom. Others are stuck in cycles they don’t understand. Either way, our experiences changed us. Forever.
When we find ourselves lost and alone with no idea what to do next, it's frustrating a fairy godmother doesn't magically appear with a bit of wisdom and new shoes. Thankfully, those brave enough to face the disappointments and find the courage to rise up, go on to change the world. That's because fairy godmothers aren't born, they are forged in the fires of adversity. We create our own brand of magic.
With the right support and a few kind words, we can transform our stories into a new and improved version. Then we'll be able to support others with theirs. And in the process, we become real-life fairy godmothers in our own way.
Here’s what you might not know about telling your story:
- Successful content creation that reaches your target audience with a welcome response involves three things: Mechanics, Marketing, and Management.
- Mechanics can be learned by picking up a few books or taking a couple classes on writing and grammar or your chosen media.
- Marketing is tricky if you don’t understand your core message or have the confidence to define it.
- Management? That one will kick your ass every time if you don’t realize it is absolutely, positively, unquestionably foundational to your life, mission, and every thing you do.
Effectively telling your story isn’t as simple as creating a few digital blips of content and putting it online. It’s knowing who you are, what you lived through, how you got out, and what you did to heal. Unfortunately, sometimes those things aren’t what they appear to be.
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The Vicious Cycle of Something
If you’re serious about helping others, you took the first step. You may have all the social media accounts, a website, an email list with a welcome sequence, a freebie, bought a course or two and worked through them. Or you’re working on it. You’re probably posting regularly, or want to, getting more and more vulnerable and sharing your passion. Good job!
And yet, the response is dismal.
Or frustrating.
Or confusing.
Either no one is finding your content or they aren’t interested. What’s up with that? Aren’t you doing everything you were told?
People keep telling you to give it more time. But how much is “more”? Where’s that damn fairy godmother when you need her?!
The truth is, many content creators get this far, try for awhile, throw money into expensive coaching or programs that promise results that don’t materialize, or they spend hours watching free video content trying to discover what they’re missing. Many keep going, waiting for a miracle. They might try a re-brand or change up their content to dance a little closer to a niche, but still, there are no concrete changes. Eventually, they give up because they aren’t getting sales and have no growth or interaction. Then they scratch their head and wonder what they did wrong. It’s clear they’re missing something, but what?
It’s the “But what?” that plagues most of us. Whether you’re sharing sewing tips, selling t-shirts, or coaching survivors, if you don’t know what you have to offer, you can’t connect with the people who need it. That’s what I found in my own life and the women I’ve worked with since 1998.
Four Reasons Women Who Lived Through Hell Fail When They Try to Share Their Story
(and why you don’t have to suffer the same fate)
- They don’t actually understand what they experienced. Sure, there might have been abuse, betrayal, and trauma or an unexpected fiasco, but do they know what happened? How they got there? Why they made the choices they did? How they responded to others’ decisions? Can they articulate any of it? Because that’s where the answers hide.
- They have no idea this situation or circumstance is still affecting them. If they haven’t done the work to deal with the aftermath of grief or pain and make peace with it, their response to the original situation pops up e.v.e.r.y.w.h.e.r.e. when they least expect it. The reaction they feel towards people who irritate or challenge them speaks volumes about their level of resolution. So does doom scrolling online, the general degree of chaos surrounding them, their goals or lack thereof, and how they manage daily life.
- They can’t articulate their solution because they haven’t actually identified the problem. Like the monster hiding in the closet, they don’t know how to describe it because they haven’t seen it yet. They know it’s in there because they can feel it and hear it, but they have no idea how to find it. Or get rid of it.
- They haven’t found the courage to face the things that hurt them because they are still actively living in a situation that is slowly destroying their soul. Many bury those feelings and go on with their lives. They talk about their experiences like a news report or encyclopedia entry. But deep down, they are dying inside. Sometimes, it’s because they never escaped the situation that is devastating their life.
Being successful as a writer or content creator has more to do with our mental health and emotional intelligence than it does with our grammar skills, presence on social media, or ability to splice video.
Hi. I’m Janel Guevara.
In 1998, I began publishing my own online magazine because I was afraid of rejection. The fear my articles and essays weren’t good enough for traditional publication sent me on a magical journey that kicked my butt and crushed my dreams. It took me many, many years to figure out what I needed so I could make sense of my experiences. When I finally did, I never looked back.
By 2008, the magazine was seeing nearly a quarter-million visitors a year and my personal blog had hundreds of subscribers. It seemed crazy since I started both with nary a plan or reader in sight. But no matter how successful I felt at times, I couldn’t shake the feeling that I was missing something significant.
I toyed with the idea of monetizing my blog but I didn’t want to earn a penny from the magazine. I told myself it was a “ministry.” God would provide if He saw fit. I planned to write books and speak when I was ready. I knew that would come later because traveling regularly with four young children wasn’t an option at that time. I couldn’t decide what to do, but it wasn't long before it didn’t matter.
In July that year, a reckless driver on a cell phone caused an accident that left me with a permanent brain injury. It stole my ability to write and edit. Because the most fulfilling outlet in my life had been writing, I was devastated. After a year of extreme pain and medical dead ends that snuffed out any spark of hope I would return to “normal,” I gave up on my dreams.
It would take a decade of life altering events cascading through my soul before I got the courage to open a blank document and allow words to pour onto the screen again. In the space of a few weeks, I wrote a 30k word book on everything I learned as an editor. After a dozen beta readers told me it was fantastic, I got nervous and froze. And I couldn’t figure out why.
I spent the last five years filling in the blanks of my life and dreams. Healing from the past, getting over my fears of the future, and letting go of everything that caused me to doubt myself. I learned to accept who I am and work with my gifts and limitations. It’s been the most difficult, yet fulfilling, experience of my life.
Today, I’m older and wiser. I have confidence that my content is worth reading, but only if you’re my audience. I know where life has taken me and how the things I never knew or understood were actually the driving force of my pain and frustrations in everyday life—and as a content creator and coach. Now I happily teach others how to identify their “But what?”s and somethings to craft their experiences into stories that bring hope to both themselves and others. Because that’s what I know. It’s my story.
One-on-One Coaching:Â just you and me and your story.
I love creating programs and teaching the principles I've learned. Great teachers are invaluable resources. But no matter how good the information you're exposed to, it's up to you to figure out what to do with it. If that's been a struggle, I hear you. Me too.
Working with me is like working with a teacher, tutor, mentor, and coach all wrapped up in one. Everything we address will consider the story behind the story and have a practical application. I'm an extra set of eyes looking at your specific struggle. Another ear listening for words, phrases, and patterns I hear over and over. But more than that, I know how to feel into a problem to find the root. That individualized focus changes everything. It feels like magic.
I set out to be the coach I wish I had more than thirty years ago when I couldn’t figure out my very first “What am I missing?” moments. It took me a long time to put everything I learned into lessons I could teach, share, and apply. My best gift is having Been There, Done That and successfully making it to the other side.
Why is my coaching different? What do I do? How can it support you?
IDENTIFY FOURTEEN FOUNDATIONALÂ LAYERS
Many coaches presume their clients have a basic understanding of life, how it functions, and the expectations. They coach based on the assumption their clients simply need a bit of guidance and a few questions to clarify what they want so they can set goals and move forward.
For women who have lived through hell, that shit messes with our heads. Many of us wouldn’t know “normal” if it walked up and hugged us. We’d probably slap it! If we didn’t freeze in horror or run like crazy the other way. We need a refresher course on life and how it works—and for some of us, we’ll experience this information for the first time. I use fourteen foundational principles in human development and behavior to help you identify the disconnect between your experiences and your message.
USE YOUR STORY TO HEAL YOUR STORY
We can learn a lot from the stories of others but there is power when we begin to see the value in our own story. I teach you how to look at the events, circumstances, and situations that shaped you, encouraged you, and destroyed you in a way that identifies the behaviors, patterns, and shadows to give you what you need to move forward and create a better life.
ACKNOWLEDGE LIFE IS COMPLICATED AND THE COMPLEXITY NEEDS TO BE TREATED WITH RESPECT
Life is complex to begin with, but the chaos goes up by a factor of a hundred when we don’t understand our story. It doesn't have to be that way. I show you how to look at life in layers so you can break them down into manageable pieces, access the impact, and learn how to navigate them.
How will we do it?
We'll learn the principles behind the exercises in my free resource, Five Steps to Share Hope from Your Story. I'll also introduce you to the fourteen layers it takes to get to where most coaches begin their programs. At each level, we’ll discover practical ways to identify new layers in your story and how they lead to change by using simple steps that have realistic implementation, and make a big impact.
Here’s how I do it…
I show up and listen to your heart and what you feel you don't understand about your story or project or platform. Depending on how much time we have together, we look at the areas that seem most likely to be tripping you up. Then I help you evaluate your needs. Afterwards, we create a simple plans with realistic steps to help you find hope in your story and share it with others.
The women drawn to my message have similar needs. Through the years, some figured out more than others, and a small segment just have less complex lives. A few work magic in one area, yet flounder somewhere else. Each one-on-one session is tailored to you and your specific situation.
Areas We Can Choose to Address
- Where to start. If you struggle with motivation, consistency, or figuring out where to begin, how to tell your story, where you're stuck, or what you want to do, this is the time to bring your questions and concerns. I'll offer you a compass direction to plan your journey.
- How to do it. It's one thing to know or understand a concept, it's another to implement it in your life. I break ideas and details into simply, practical steps, then show you how to embrace them in a realistic way that will get you moving in the direction you long to go.
- Gain clarity. Once you begin assembling the pieces of your story, it can be perplexing to know what to do with them. This is where we can dig into the story behind your story. We shed light into the darkness and start making sense of long forgotten anecdotes.
- Building your audience. We learn to use the specific details of our story to build a sustainable, supportable business or ministry to best serve our individual audiences.
 And we do it all at your pace, with your vision, for your life.
My Kind of Sales
Right about here, traditional sales pages use BOLD CAPS and words like Limited Time, $XXX Value, and Exclusive Bonus to make you really want to purchase the program NOW! I want to change that narrative. The women who resonate with my message have lived through so much BS that they deserve better.
My Guarantee is that I won’t gaslight, dog whistle, or manipulate you into any purchase with conventional sales language. I don’t want you to be unhappy or stressed about the decision to buy. I’m a firm believer that those who need me will find me, and when they’re ready to work with me, they will. Period. No guilt, shame, or sleaze involved.
I know you either want to work with me, or you don’t. Maybe you think you might, but you haven't seen enough to be confident we're a good fit. Sometimes it’s a big YES! but you can’t commit to the financial investment. I get it. I’ve had those all feelings regarding the coaches and professionals I resonate with and have or plan to hire.
If you have doubts or aren't ready, I encourage you to sign up for my mailing list. Each letter is free and offers practical information with fresh perspectives. I genuinely want to support you, even if I don't make a dime. Seriously. I mean it. Survivors need to stick together.
I hate high pressure sales. If you have any doubts, I say the answer is always no. Don’t buy. That goes for me and my programs, or anyone else.
If you do decide to sign up, please know every member gets the best of me, raw and unfiltered, in all my neurospicy goodness. I share what I’ve learned in my own life and offer food for thought that might work in yours. Sometimes I’m funny; other times I’m a pain in the ass and say things that aren’t at all humorous. But I promise I’ll be honest, and as gentle as I can be, because you deserve it after everything you’ve been through.
How does that sound?
K i n d W o r d s  from  C l i e n t s
I don’t have fancy testimonials about the membership right now, because this is the original offer. That said, I do have some really cool things clients who worked with me have said:
Kristin Emily Friend
Jacksonville, Florida
My hour with Janel was above and beyond anything I ever expected. She had gone over all the information I had given her, checked out some of my social media, and came extremely well prepared to make the most of our time together. We connected, laughed, had fun AND I left knowing my next step towards the goal I had identified to her beforehand.
Janel was the perfect coach for me. Her insights, curious questions, and encouragement helped me dig long and hard after our meeting to discover the "Golden Thread" woven through the four topics I write on, the thread which connects them together. My heart overflows with thankfulness for the gems she helped me uncover. Thank you! I wholeheartedly recommend Janel as a coach.
Stacie Lampkin
www.stacielampkin.com
I was traumatized by writing in high school. I could never fluff a story to reach the required page limit. Though throughout college and my career, I found out I was pretty good at writing technical and scientific papers.
As I began my entrepreneurial venture, I really started doubting my ability to write. I vividly remembered how horrible I was at writing stories in my younger years. Writers' block prevented me from moving forward.
A coaching session with Janel was all I needed to get over the hump. She knew how to motivate me, encourage me and, of course, provided some really sound tips. She showed me I could write after all!
J. Marie
Instagram: @j.marielove
From the very first day, Janel magically became a part of my journey. It has been filled with so much passion, inspiration, motivation, and joy! Not only have I received an abundance of knowledge and guidance on the ways of the coaching world, but have also gained so many important life lessons. I will continue to them pass along, to cherish, and hold them in my heart forever.
However, I will say that overall, the very, very best thing I gained with this experience was a true, real life fairy godmother. Janel truly has many skills and tricks up her sleeve. It was her magic touch that helped me turn my ideas, mind maps, and many random late-night ideas scribbled sleepily on napkins–what looks like a complete mess of randomness–into a complete and organized(!) work of art! That’s exactly what happened as she helped me put together my 12-week trauma informed coaching program. All while she made it look so effortless with a sense of grace, love, and of course, a bit of sparkle!
Debra Wallace
www.debrawallace.org
I so enjoyed working with Janel!
She was professional, yet personable.
She did a wonderful job editing my book proposal and sample chapters to meet my deadline. She also created a lovely one page for me, helped with my website and email list.
Janel also taught me how to be a better writer.
I am forever indebted to Janel and her expertise. It was a blessing to find her and work with her!
For those who know you are ready, let's pause to consider what life might look like when you can…
- Define pivotal moments and ones that look insignificant but actually changed the direction of your life
- Learn how those moments affect your decisions and experiences right now
- Finally identify the something feeling that’s been nagging at you all these years, then marvel when you see where and how it shows up in your life
- Begin feeling like the best version of yourself, maybe for the first time
- Discover how to use those moments to encourage others in a way that is truly supportive
- Redeem a bit of Happily Ever After in the dumpster fire that is reality
It's the powerful stuff that changed my life. I know my process can support you to do the same. I'm excited to begin!
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I offer four one-on-one coaching options:
One Session
Sometimes all it takes to jump a hurdle or tackle a long-standing problem is the right person providing a listening ear, a fresh perspective, a bit of insight, and the right kind of encouragement.
A one-hour session is the perfect amount of time to address one issue. Our conversation will allow time for you to convey your concern or frustration, consider realistic solutions, and create a simple plan to move forward. Many of my clients start with one session to see if we're a good fit and our personalities complement each other in a helpful way.
Best used as an introductory session or in conjunction with the coaching exercises in my Fairy Dust Community membership. Purchasing this initial one-hour session gives you access to my other packages.
One Session includes:
- 60 minute session with Janel via Zoom
- No prep or follow up, just show up and chat.
$111
The Five Step Package
The content and exercises in my free resource, Five Steps to Share Hope from Your Story, are foundational to all of my programs and coaching. Five Steps provides the framework you need to get into your story to find the details necessary to clarify your message. This package invites me to help.
Five Steps is self-paced, but some enjoy the encouragement and feedback I provide. For myself, I know I couldn't understand how the details in my life fit together to form a complete picture that made sense. Having a neutral person, unaffected by the events in your story, offer observations about what they notice can be a powerful tool for clarity.
The Five Step Package includes:
- three - 60 minute sessions where we will discuss the principles behind the in Five Steps, begin the exercises, and review your answers to gain clarity about your message and content
- 60 minutes of email support between sessions
$555
Spiritual Coaching Package
For women who are deconstructing their faith or on a quest to embrace their spirituality, finding someone who won't shame them for asking questions is rare. For those seeking honest answers and want a safe space to consider what they believe, I am a Certified Master Spiritual Life Coach who can support you on your journey.
We can explore your experiences and needs, then create a program just for you. From mindfulness and meditation to yoga to dance, therapeutic art, self-care, and shamanic practices that honor timeless wisdom from wise women through the generations, I have a lot of tools at my disposal to support you.
The Spiritual Coaching Package includes:
- 90Â minute session to get to know you, your faith background, concerns, ask questions, express doubts, and decide what you want out of our time together
- 30 minute behind-the-scenes spiritual inquiry and email supportÂ
- two - 60 minute follow up sessions
$444
Brainstorming Package
Sometimes you get stuck, stuck, stuck, and aren't sure what direction to go or how to dig yourself out. That's where I come in. This package is an opportunity to sit with me, share your vision or frustrations, so we can clarify your situation, message, content or offers, provide food for thought, a fresh perspective, and help you create a plan that will you move forward—in whatever direction that might be.
We can focus on your story, content curation, spiritual journey, self-care, or any area that seems fitting.
The Brainstorming Package includes:
- 90 minute session to introduce client vision, goals, struggles, etc.
- A Google Doc with shared access to continue idea generation and refinement
- 60 minutes of research, ideal generation, document review, and email support between sessions
- 90 minute follow up session to share and continue brainstorming ideas and goals
 $555
Optional Add-on Editorial Services with Package Purchase
Optional Editorial Service include:
- 2 hours of reviewing your content for clarity, congruency, style, voice, general readability, message, development, and/or other details, which can include re-writing portions of your submission
- Depending on the author, draft, style, and editorial focus, that can include as many as 4000 words, but on average, I can review between 1500-2000 words in two-hours
- Finished word count is not guaranteed
Additional $222 with Other Package Purchase
If you’re ready to clean up the chaos in your life and content, so you can accomplish the things you know you were born to do, this can be the beginning. I offer fresh perspectives that can point you in a direction that will help you connect the dots in your life and story to bring clarity and confidence to everything you do. I would love to work with you!
Help Me Make the Decision!
You are the only person who really knows if my programs are right for you or not. I'm apt to think if you aren't hollering "HELL YES!"Â or "ABSOLUTELY!" by now, the answer probably should be no. And I'm ok with that. I just want you to be cool with saying no too. But you if you genuinely want some food for thought to help you decide, here it is...
My programs are for you if:
- You’ve always felt a closeness to the romantic notion of fairy godmothers and Happily Ever After, even when they felt out of reach in your own life.
- You’ve tried everything to change the frustrating parts of life and still struggle, but you really want answers that will make a difference and improve your life.
- You’re willing to look at yourself, what you experienced, your reactions, and ask the hard questions about who you are, what you want, and then take responsibility to make changes. And you’re willing to do the work (or take the time to rest) so you can make them happen.
- You're willing to hire a licensed mental health professional to help you work through the challenges if you get stuck or struggle.
- You’ve ever had to re-think everything you thought you knew about a subject or significant life choices.
- There is stuff you’ve wanted to say but never had the courage to speak up. Or if you did, no one listened. You're willing to consider how to change it.
You should probably pass on my programs if:
- Traditional coaching programs and courses got you the promised results.
- You are who you are and if others don’t like it, tough. You're not changing.
- Life makes sense except for a bump or two along the way.
- You hold traditional, ultraconservative beliefs in your faith system that allow little room for discussion.
- You’ve already made the decisions about your message and platform but want someone to help you refine or implement them.
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Please Note: Because of the live coaching and digital nature of my programs, and variables with a client's success in implementation of the material, there are no refunds or money back guarantees. You will gain access to my private client portal unless you violate terms of use, in which case you will be removed without warning or explanation.
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Need help ordering or have questions? Email: [email protected]
Please Note: While many of my certifications are accredited through third party organizations and carry the weight of continuing education credits, I am not a licensed mental health or medical professional. I do not diagnose, treat, or cure any disease or ailment. All information I provide is for educational purposes only. While I’m happy to share what I know, my process is not a substitute for appropriately licensed mental health or medical care. Check with your health care team before making health-related changes. I reserve the right to terminate any coaching session or program participation where I feel uncomfortable with the emotional state of the client or way they wish to tell their story. See Terms of Use for more details.
